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Newcastle under Lyme BID will develop a distinctive, safe, attractive and appealing experience for visitors, students, residents and workers in Newcastle under Lyme to enjoy.

Activities

UNIFORMED RANGERS ON THE STREETS TO:

  • help promote the area, to welcome visitors and support events
  • support businesses in tackling and communicating issues
  • work with the Police in tackling anti-social behaviour and crime issues.

EVENING ECONOMY

  • A diverse evening and night time leisure offer for people of all ages

PARKING

  • Work closely with the Authorities and other car park operators to improve the “parking experience”

ACCESS, SIGNAGE AND LIGHTING

  • Better signage, lighting and access to improve pedestrian flow through different parts of the town and its businesses.

EVENTS AND MARKETS

  • Develop markets and events which build the reputation of the town as a great place to be entertained, benefits all businesses and attracts more visitors.

SMART TOWN AND SURROUNDINGS

  • Protect and enhance the buildings and other physical attributes of the town.

DRESSING THE TOWN AND SURROUNDINGS

  • Additional floral displays and festive and creative lighting.
Benefits
  • Increase numbers of visitors to the town at all times of the day and night
  • visitors, clients and customers staying longer, using more businesses and spending more.
  • Improved perception of physical attractiveness of the town
  • Regular flow of information and sharing of intelligence to support business crime prevention.
  • Increased number of events and street entertainment and a greater perception of things happening measured through surveys of visitors.
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