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Newcastle under Lyme BID funds two Ambassadors for the Town Centre.  The primary roles of the Ambassadors are:

  • To provide information and navigation to visitors to services, retailers or facilities within the town centre
  • To support local businesses by providing updates and taking up issues to be reported as and when asked
  • To visit and welcome new businesses to support them opening in the Town Centre
  • To assist the authorities in helping reporting anti-social behaviour

As well as these, the ambassadors also support meetings for events and other activities which come to the town centre.  They play a vital role in helping people who are especially looking for a particular retailer or outlet and point them into the right direction.

If you are within the Levy area of Newcastle under Lyme BID and would like to contact the ambassadors, please do not hesitate to either contact our office or e-mail them directly at

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