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Newcastle under Lyme BID will develop and promote the strengths and characteristics of the town centre as a vibrant, university, market town and build awareness of the retail, leisure and professional service sector and its College, locally and regionally.


Newcastle under Lyme as a Town

  • A brand which reflects the strengths and characteristics of Newcastle under Lyme
  • Marketing, PR, digital and social media to increase awareness of the town and its businesses.

Retail and Health and Beauty

  • Campaigns at key trading periods highlight strengths of the sector
  • Loyalty scheme to create market intelligence, increase visits and amount spent

Professional Services

  • Campaigns to raise the profile of professional services locally and regionally
  • Events to support promotion of professional service businesses

Culture and Leisure

  • Raise awareness of the culture and leisure offer to all times of the day, evening and night.

College and University

  • Promote the College and a greater sense of association between the town and the students of the College and Keele University.
  • Footfall to the town which is stronger than national high street trends.
  • Increase levels of sales and trading activity across the whole Town.
  • Increase regeneration of Newcastle under Lyme at a regional and national level.
  • Increase awareness of the business offer in Newcastle under Lyme locally, regionally and nationally.
  • Easier and more cost effective marketing for businesses in association with their own marketing and promotion.
  • Increased numbers of people visiting Newcastle under Lyme from beyond the immediate catchment area.
  • Increase understanding of potential clients and catchment to assist more effective and targeted marketing for businesses.
  • Increase demand as a place to live, work and invest.
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